Bonami
Bonami was founded in 2013 as an online shopping club, full of inspiration for your home and office. After five years, it has surpassed the CZK 1 billion turnover mark. In addition to the Czech market, Bonami also inspires the Slovak, Polish, Romanian and Hungarian markets. In 2021, Bonami expanded to other markets - Lithuanian, Latvian, Croatian and Slovenian. It offers tens of thousands of products from more than 1,200 global brands to its 3.5 million users. Today, in addition to a great online shop, Bonami has seven stores where you can view and buy products directly, order in cooperation with consultants online or place an order from the shop. Even after ten years, Bonami still maintains its corporate culture, built on openness, responsibility, friendliness and smartness. Bonami belongs to the Miton group (Glami, Rossum or Rohlik), which in itself speaks of an interesting and functional approach to business challenges.
Our vision
We aim to be the most trusted, reliable, favorite, and best omnichannel leader in the furniture and home decor industry.
We are working to become the first choice for our customers, ensuring they enjoy returning to us. Our vision is to be a friendly mentor, always ready to offer good advice, provide a great selection, and save them time so they can focus on their family and caring for their home.
Unique living for everyone
Bringing people the joy of living
We started as a shopping club and an e-shop with designer furniture and accessories. Since then, we’ve come a long way, and we believe the results speak for themselves.
Since our second year, we've been profitable, which is quite rare for an e-commerce company. We've expanded internationally, and today we're present in 11 other European countries besides the Czech Republic. We operate our own warehouses, filled with thousands of beautiful design pieces. We have our own delivery service and brick-and-mortar stores in Prague, Bratislava, and Budapest. In 2023, we opened our first kitchen studio and significantly strengthened our B2B collaborations. Today, Bonami is a leading omnichannel player in the Home & Living category, and we dream of becoming number one in the European market.
Stronger thanks to our company culture
Mature company
We’re in turbulent times, with business feeling like a rollercoaster. These shifts have taught us to act with more maturity as a company.
While we've become more pragmatic and many of our decisions are now data-driven, making us smarter and more predictable, the essence of our culture remains unchanged. We're a company built on strong relationships between people who have the passion, courage, and determination to do their best for both our customers and ourselves. We continue to be a non-hierarchical organization, where everyone's opinion is valued and contributes to the team. We're still a company where people feel comfortable, and where they actively participate in the decision-making and success of the business.
Bonami open, fast and bold
Once a month we meet for all-hands where we openly communicate our results, as well as our plans and visions for the coming months.
A firm foundation of Bonami has always been and remains openness in communication. We know how to give each other feedback, praise each other, but also tell each other what we're doing wrong that can make us grow. We know how to celebrate when we're doing well and it's nice that our board plays with open cards and doesn't paint the numbers pink when we're not doing well. It lets us know where we stand, it doesn't create kitchen gossip or uncertainty. Bonami also remains strong because we have always been able to tell quickly where the problem is. The second ingredient of our success is the courage with which we can tackle a situation and not let problems lie fallow. We can adapt quickly to new conditions and don't expect things to work themselves out. Our decision-making process is fast and when something needs to be changed, we do it.
It's completely open book here, we've trained everyone and we look at the numbers every month. And suddenly people are responding well to economic indicators.
Cítím, že tady člověk má možnost se posouvat a rozvíjet, když chce. Za 3 roky se mi nikdy nestalo, že přešlapuju na místě - buď mě drivovala firma, projekty nebo jsem si našel něco sám a zvolil jsem si to tak, aby to dávalo smysl mně i firmě a aby to byl win-win.
The entire company knows its direction
One of Bonami's key strengths is that leadership truly understands what's happening in the market.
This allows Bonami to react quickly, make changes, and maintain a size and mindset that supports this agility. If we were larger or had a more rigid structure or less bold leadership, we wouldn't be able to adapt this way. We'd be like carp, swimming with the crowd. Instead, we're like pike, able to find our own path swiftly and seize new opportunities before others even catch up.
Bonami has always been about people
One part of a company's success is the product and business execution, the other equally important part is people who move the company forward.
At Bonami, you'll always find support and security. Whether you're in a junior or senior management role, you'll find a willingness to collaborate, support for your growth and development, and help from others whenever you need it. Feedback, a constant flow of open information, activities outside the office, support for ideas, openness when things go wrong. We recognise that Bonami has always been built on people and their energy and good humour, and even though we go through difficult times at times, it's always the people that make it through.
More inspiration
We want to be the first choice for customers when it comes to furnishing or transforming their home. Whether it's a major overhaul, setting up a new corner or room, or adding a small detail to make their home even cozier, we've got them covered. With over 65,000 products, we cater to minimalists and vintage lovers alike. Young couples setting up their first home and discerning clients seeking the latest in design will all find something to love.
Beyond our diverse range, Bonami is a hub of inspiration. We produce our own campaigns, collaborate with influencers and top designers, and create comprehensive design concepts that help our customers plan any living space. For those unsure where to start, we offer the Bonami interior design service, where our trusted designers can assist.
Our goal is to help every customer create a home that reflects their unique style through Bonami.
Not afraid to go against the tide
A slightly different Bonami every year
We strive to stay one step ahead, follow trends, and most importantly, listen to our customers.
When we realized that many people hesitate to buy furniture online because they can't physically experience it, we decided to open physical stores. Many of our customers have furnished their entire homes with Bonami, and we often heard that the one thing missing was a kitchen. That was the perfect cue for us to open a kitchen studio. Custom kitchen design was a completely new field, something none of us knew much about. Yet, we didn’t hesitate to dive in headfirst. When we're convinced that a new idea will work for both us and our customers, we're not afraid to go against the grain.
We're still a bit of a start-up
At Bonami, there's always something to work on –projects you can make your own or join others already in motion.
This means zero boredom. You never get bored at Bonami because there's always something to do. You're surrounded by passionate people who want to see the company grow while constantly learning and evolving themselves. Expansion is constant. For our 11th anniversary, we’ve expanded to 11 markets outside of the Czech Republic. We're always broadening our product range and adapting it to our customers' needs. Two years ago, we never would have imagined having a kitchen studio. Simply put, where we see potential, we focus our energy, and that’s where we succeed. Today, it’s not just online projects—we have physical ones too, collaborating with developers. Bonami offers a sea of opportunities for growth, learning, and making an impact, all in a short amount of time.
There are great people working here who enjoy it and want to do their job properly and make a difference!
Tereza Charvátová, Head of Design
One for all, all for Bonami
It brings us together and unites us in our desire to fulfill the visions we all believe in.
We're all part of a shared vision that we work on together. At Bonami, you won't find arrogance or office politics. Friendship and a willingness to collaborate are key ingredients in our DNA. What we’ve achieved so far wouldn’t have been possible if everyone just focused on their own turf. We can guarantee that here, you'll be treated as an equal. At Bonami, it's not your position or seniority that matters most – it's a good idea, the ability to think it through in detail, bring solid arguments, show its business potential, and take personal responsibility for the company and your colleagues.
For most of us, Bonami is more than just a job. The people you meet here will tell you they genuinely love Bonami. The fact that we have the chance to shape what Bonami becomes is a major benefit for many of us.
Make it WOW
We're different, we love Bonami. We do everything we can to make our customers love Bonami too.
We want people to have an exceptional experience with Bonami. Whether they’re handling a return or seeking advice, we're here for them. That’s why we call our customer service team the WOW team. Don’t picture us as a typical call center where you answer phones from nine to five – our main added value is the personal approach we take with everyone who reaches out via chat, email, or phone.
We’re always working to improve the Bonami experience, coming up with new ideas, and ensuring that our customers enjoy the journey with Bonami as well.
Bonami DNA
OPENNESS
We share information. We are open to new ideas. We give space for discussion. We listen. We are able to receive and give constructive feedback.
CLEVERNESS
We use perspective and common sense. We are innovative, make bold decisions and look for ways to learn something new. We face up to any mistakes and respond to change with flexibility.
ACCOUNTABILITY
We follow through on projects and tasks. We can be counted on. We are persistent and deliver on promises. We use company resources responsibly. We proactively solve problems as they arise, suggest options and think about the impact of what we do on both colleagues and customers.
FRIENDSHIP
We try to empathize with others' situations. We respect each other. We have a positive attitude, are fair, value each other, trust each other and pull together. We promote lightness, humanity and informality. And we have a sense of humour.
Freedom and impact. It doesn't take us two years to make a decision, or even two months, but two corridors that you walk through in the offices.
Pavel Vopařil, CEO Bonami
We learn quickly from mistakes
At Bonami, people aren’t afraid to try new methods or approaches, and they’re not afraid to make mistakes.
The key to turning mistakes into opportunities for growth and improvement lies in being open to feedback and criticism. This works so well at Bonami because we actively create opportunities for it. Our one-on-one conversations aren’t typical “superior evaluating subordinate” sessions; instead, they serve as a platform for mutual sharing, enrichment, and inspiration. Feedback flows both ways – from top to bottom and bottom to top. We’re not afraid to tell our boss when something didn’t go well, as long as the criticism is constructive and makes sense.
We’ve started many projects at Bonami from scratch. Sometimes we stumble, but what’s great about Bonami is that we always have the chance to learn from our mistakes.
What's interesting about people is that everyone is different, with unique hobbies, and that diversity enriches the company. Slack works great for us – if you want to organize a laser game, you just post it in the channel, gather a group, and it works the same for other activities too.
When someone needs advice or help, people are always willing, which truly reflects the Bonami culture. There's a spirit of helpfulness, a friendly atmosphere, and everyone is open to working together toward a common goal.
BONAMI
You can find our offices in Karlín, right opposite the Křižíkova metro station. Just cross the street, take the elevator to the second floor and you will find yourself in an environment where you can be yourself. You'll fit right in. It's that easy.
We have stone shops in Prague, Brno, Bratislava and Budapest.
We do IT with our heads
I see Bonami as a technology company where there is a lot of room for innovation. We have been developing our core systems internally for a long time, and alongside that we are testing and learning new things to move us forward. At least once a year, we all get away for an internal hackathon where we get away from the regular sprints and work on things that often don't have room for in our regular work.
In house development
Bonami's success depends on the quality of our systems.
We follow a philosophy of implementing key parts of Bonami ourselves to keep everything fully under our control. This also allows us to respond flexibly to various changes. Stable teams manage dozens of systems, hundreds of repositories, and millions of lines of code in various technologies. These teams consist of senior developers who have been with Bonami since its inception over ten years ago, alongside newer enthusiasts who’ve joined over time. Less experienced developers value the opportunity to grow quickly and learn from colleagues with many years of expertise.
Modern e-shop
We want an e-shop for our customers that is simple, fresh and intuitive.
We also recognize that a modern e-shop must evolve alongside the company’s growth. Over time, we began breaking down a large monolithic structure into smaller, independent services with their own life cycles. This allows us to scale better, upgrade gradually, and introduce new technologies into our development stack.
Bonami is about people, visions, plans, and shared results that are immediately visible. Efficient IT is one of the key factors in achieving our goals. prerequisites for achieving our goals.
It's fun
It might seem at first glance that IT e-commerce would be monotonous, but the opposite is true.
There’s much more behind our e-shop than meets the eye. The frontend, how the e-shop looks externally, is one aspect, but how it functions in the background is another. As an omnichannel service, besides a great e-shop, we also have physical stores, which means we operate a robust warehouse system, logistics, and back-office systems, all seamlessly integrated. And we’ve built all of this custom. Routine is not something we know here. Instead, there are countless opportunities to learn new things and stay inspired. Both senior developers and juniors eager to improve will find plenty of challenges and fun here.
Sleeves rolled up
The great thing about Bonami is that people really work together.
It doesn’t matter what position you hold – everyone is working toward the same goal. We embrace a "roll-up-your-sleeves" attitude, meaning team leaders get involved in day-to-day tasks. For example, our financial manager doesn’t have five assistants but can write an SQL query and pull the necessary data themselves.
Of course, as the company grows, we need to delegate more tasks, but as long as we can, we’ll all stay involved in key decisions and maintain a full overview of Bonami. There’s nothing quite like seeing the impact of your work in a company that’s constantly evolving and moving forward.
Warehouse and logistics are the backbone of business
Bonami is not just people in offices, but also precise logistics and warehouses.
A great shopping experience at Bonami requires not only a clear e-shop full of beautiful products but also fast delivery and smooth returns. Even small touches, like eco-friendly bio bags to protect items, make a difference. In the warehouse, we see Bonami’s growth firsthand through the increasing volume of goods shipped daily. This motivates us to do our best, knowing we’re part of a successful Czech company that values its customers. Many temporary workers return to our warehouse because we treat them with respect and value their work.